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October 23, 2023

Business WhatsApp New Features

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Business WhatsApp New Features

Global Conversations event in Mumbai Whatsapp introducing several new features that will help speed up how to get things done with businesses in a WhatsApp chat.

WhatsApp introducing Flows to enable businesses to enhance customer experiences such as swift seat selection on a train, meal ordering, or appointment booking—all within the chat interface. Flows will empower businesses to present comprehensive menus and adaptable forms to cater to various requirements. Soon, we’ll roll out Flows on the WhatsApp Business Platform, extending its availability to businesses globally in the upcoming weeks.

Whatsapp is  simplifying the process of making purchases within the chat. Starting today, individuals in India have the ability to place items in their shopping cart and make a payment using their preferred method, including various UPI apps, debit cards, credit cards, and more. Our collaboration with partners Razorpay and PayU reflects our enthusiasm for transforming payment into a seamless experience, as easy as sending a message.

Whatsapp is enabling businesses to attain verification from Meta, ensuring you’re engaging with the correct business entity. By achieving Meta Verified status, businesses confirm their authenticity to Meta and, in return, receive a verified badge, improved account assistance, and protection against impersonation. For businesses keen on enrollment, Meta Verified will offer extra premium functionalities, including the capability to craft a personalized WhatsApp page for easy discovery through web searches, and support for multiple devices, enabling multiple employees to engage with customers. We’ll soon initiate testing of Meta Verified with small businesses utilizing the WhatsApp Business app, followed by its introduction to businesses on the WhatsApp Business Platform in the near future.

We’re enthusiastic about enhancing features for businesses to elevate their customer service and enhance their service offerings. We eagerly await feedback on how these new updates facilitate establishing connections, fostering relationships, and accomplishing more.

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