Expanding Meta Verified to Whatsapp Businesses

In the near future, we plan to roll out Meta Verified to businesses on Instagram, Facebook, and WhatsApp. We’ll initiate testing in the upcoming weeks for Instagram and Facebook businesses in specific countries, with the intent to eventually extend the service to WhatsApp businesses. The Meta Verified business subscription will encompass business authentication through a verified badge, safeguarding against impersonation, access to account support, and various features designed to enhance your business’s visibility.

Earlier this year, we introduced Meta Verified for content creators, a subscription package designed to assist creators in establishing their presence on Instagram and Facebook more seamlessly. Mark Zuckerberg, during the Meta Conversations Conference in Mumbai, has just announced that Meta Verified will soon be extended to businesses operating on Instagram, Facebook, and WhatsApp.

The initial step involves a testing phase in the forthcoming weeks, focusing on businesses on Instagram and Facebook in specific countries. The plan is to later expand this service to businesses on WhatsApp. Meta Verified aims to empower businesses to stand out on our platforms and instill confidence in their customers. This means customers will be assured they’re interacting with the correct business.

Businesses can opt for a subscription on a single app or a bundled subscription that covers Instagram, Facebook, and, in the future, WhatsApp. With a monthly subscription, businesses will receive a toolkit for their subscribed Facebook page, Instagram professional account, or WhatsApp phone number, which includes:

1. A verified badge, confirming the authenticity of your business.
2. Proactive monitoring to guard against impersonation and protect your brand.
3. Access to support and assistance in resolving account issues.
4. Enhanced discoverability features:
– On Instagram and Facebook, subscribers will be prominently featured as Meta Verified businesses, appearing near the top of search results and recommended as verified businesses to follow in users’ feeds.
– WhatsApp business subscribers will enjoy premium features, including the ability to create a custom WhatsApp page that’s easily discoverable via web searches and multi-device support for chat assignment to enable multiple employees to respond to customers.

The Meta Verified business subscription complements the existing free and paid tools already available to businesses on our platforms. Our initial focus is on providing subscription features that help small businesses achieve their primary goals on the platform: establishing their brand and reaching new customers. As we gain insights from initial testing, we’ll continue to enhance our business offerings, providing more value to businesses of all sizes, including additional tools for users to easily discover and engage with verified businesses on our platforms.

Meta Verified business subscriptions will soon be available for purchase on Instagram and Facebook in select test countries. Monthly subscriptions will start at $21.99 USD per month per Facebook page or Instagram account, or $34.99 USD per month for both. For WhatsApp, testing will commence in the future, initially with small businesses using the WhatsApp Business app, before eventually introducing Meta Verified to businesses on the WhatsApp Business Platform.